About
I’m a creative, growth-focused marketing leader with over eight years of experience driving measurable success for both B2B and B2C brands. My expertise lies in building content-led demand generation strategies, scaling SEO programs, and leading high-performing creative teams to deliver campaigns that not only engage but convert.
Throughout my career, I’ve managed full-funnel marketing initiatives – from brand development and product positioning to ABM and multi-channel campaign execution. I’m known for producing innovative, performance-driven content that fuels business growth, with a proven track record of increasing web traffic, generating leads, and delivering results through data-backed strategies.
I thrive in fast-paced environments where creativity meets analytics, and I’m passionate about crafting stories and experiences that resonate with audiences and elevate brand presence.
Press & Recognition
Aquisition Growth Contibutor
Featured on the Nasdaq Tower in Times Square
Recognized for marketing achievements within the Blackbaud/EVERFI acquisition, spotlighting brand impact on one of the world’s most iconic digital stages in going public.
Innovation Program Winner
Developed an app concept funded by investors
Developed an app concept funded by investors - intended to help low-income foster care families get access to the resources they need proactively, such as bus routes, childcare, and family relationship building.
Books
Caught in the chaos of the 2006 Lebanese conflict, I found myself navigating bombed highways, desperate borders, and the uncertainty of survival. What began as a summer visit spiraled into a fight to escape a warzone.
Six or Eight Chairs