Growth & Content Marketing
I lead and build growth programs where content does the heavy lifting. Over 8+ years I've set strategy, built creative teams, and run brand, SEO/GEO, ABM, and demand generation systems measured against pipeline. I design marketing systems that adapt as channels, tools, and requirements change.
Results at a glance
Leading content, brand, and demand generation for B2B and consumer companies
drives end-to-end lead-gen campaigns generating 3,000+ MQLs; 2026 AI Frontier Genius AI Award winner · Oct 2025 – present
led the creative team through a rebrand and doubled web traffic in a year · Aug 2023 – Oct 2025
ran the rebrand and top-of-funnel content program, growing lead volume 68% month over month · Mar – Nov 2023
delivered 1K+ MQLs through 50+ ABM campaigns and site optimization · Jan 2022 – Mar 2023
rebranded Yaasa's site and managed $50K per month in paid media; also MOS Equipment and CoMotion Media · May 2018 – Mar 2023
Programs I've led from strategy through execution and measurement
Genius AICase 01
Built an AI content ecosystem that ships SEO/GEO content, tools, and designs in hours, not months. Recognized with the 2026 AI Frontier Genius AI Award for rebuilding content production with AI.
3K+ organic and paid MQLs · 251% of 2026 goal
Genius AICase 02
Led the launch of a tool that grades a business's booking site, from the scraper design doc through campaign creative and a live workshop.
46% of the month's MQLs in 18 days
Genius AICase 03
Grew medspa, a higher-value segment, with the company's first medspa campaign and an on-demand webinar library, and doubled leads from larger teams.
2x+ MQLs from 10+ seat teams · 1% → 20%+ medspa share
DTiQCase 04
Led the creative team through a company rebrand and rebuilt content around the funnel, with reporting that ties it to pipeline.
2x web traffic (+104% YoY)
SkillCycleCase 05
Directed the rebrand and site overhaul, then scaled an SEO-led content program with agency partners.
+68% lead volume · ~50% lower bounce rate
Companies I've built growth and content programs for
Recognition for the work, and the training behind it
Awards
Certifications
I've spent my career growing B2B and B2C companies across software, technology, and e-commerce, and I've learned how to help a business build strong growth systems that sit at its core. Along the way I've led the creative teams, agency partners, and reporting behind each program, and managed paid Meta teams, so I know how content and paid work together.
I care a lot about measurement. Proper tracking and attribution come first, because you can't improve what you can't see. I report on the numbers every month so the team knows how each piece of content and each channel is performing, and where to put the next dollar and hour.
My background is in film production, which is where I learned to run a team to a deadline and hold a high bar for craft. I studied New Media & Film at Westmont College, worked as an assistant director on films that screened at 50+ festivals, and now live in New York.
Leaders I'm inspired by Tom Orbach, Elena Verna, and Kieran Flanagan.